Project Details:
After months of fan anticipation and online buzz, HEINZ and Mustard made it official—the first-ever Mustard x Mustard collab. This year-long partnership brings together two legends to co-create HEINZ’s first new sauce in the U.S.
To launch the collab, HEINZ dropped a :30 teaser during the GRAMMYs—the brand’s first-ever ad buy for the show. The timing was perfect, with Mustard (aka Dijon) continuing to shape hip-hop, his MUSTAAAAAAAAAARD tag cementing his influence for over a decade. Fresh off winning Record and Song of the Year with Kendrick Lamar, this collab made an already huge night even bigger.
I led the end-to-end production and project management, overseeing every phase from concept to execution. This included managing creative development, coordinating with freelance talent and production vendors, and aligning internal teams, clients, and media partners to ensure a seamless rollout. From securing the right collaborators to navigating tight timelines and high-profile placements, this project was a full-scale production effort that brought together multiple industries to create a cultural moment.
Big thanks to Cashmere, Kraft Heinz, and 10 SUMMERS for the opportunity!
After months of fan anticipation and online buzz, HEINZ and Mustard made it official—the first-ever Mustard x Mustard collab. This year-long partnership brings together two legends to co-create HEINZ’s first new sauce in the U.S.
To launch the collab, HEINZ dropped a :30 teaser during the GRAMMYs—the brand’s first-ever ad buy for the show. The timing was perfect, with Mustard (aka Dijon) continuing to shape hip-hop, his MUSTAAAAAAAAAARD tag cementing his influence for over a decade. Fresh off winning Record and Song of the Year with Kendrick Lamar, this collab made an already huge night even bigger.
I led the end-to-end production and project management, overseeing every phase from concept to execution. This included managing creative development, coordinating with freelance talent and production vendors, and aligning internal teams, clients, and media partners to ensure a seamless rollout. From securing the right collaborators to navigating tight timelines and high-profile placements, this project was a full-scale production effort that brought together multiple industries to create a cultural moment.
Big thanks to Cashmere, Kraft Heinz, and 10 SUMMERS for the opportunity!