The Cash App x Meg The Stallion partnership was one of it’s kind for Cash App in regards to the overall production and scope of work. Partnering with Roc Nation, I was able to define the Meg the Stallion’s and Cash App’s creative requirements. Working alongside production company EVENODD and Meg’s go to director, we were able to create the long-form Bitcoin for Hotties video and various 15-30 second financial literacy social media pieces of content which you can see here.
Cash App x Meg The Stallion Presents_Bitcoin for Hotties
Cash App x Red Bull Racing_Speed Lessons
METHODOLOGY
To bring this spot to life, we have utilized Live Action and Compute Graphics. We captured Max on location at Red Bull Racing's headquarters. We partnered with Future Deluxe to bring the Cryptoverse to life. Having a conten series that features Max also further introduces the partnership in a bold, cool way and align ourselves early with Formula One star.
CASH APP SPEED LESSONS
An engaging series of videos exploring the world of Bitcoin with Red Bull Racing and Max Verstappen. Drive into the Cryptoverse with Max as he learns quick and empowering lessons from the Cash App A.l on the basics of investing in Bitcoin. Each lesson will be a bite-size drive through a different facet of Bitcoin in a dynamic way. Cas App, one of the fastest ways to buy and sell bitcoin, partners with one of the the fastest racing teams in the world.
GOALS
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Create content that uplifts the Cash App brand alongside a world class athlete.
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Raise overall awareness for Cash App & our own Bitcoin offering to a targeted audience of sports fans.
- Introduce Formula 1 fans to the concept of Bitcoin
Cash App Studios_Artist Announcement Launch
Cash App Studios believes in freedom for artists, both financial and creative. We fund emergin creators' breakout projects to stitch # Cash App's guiding principle of economic empowerment into the fabric of the creative industry.
Cash App_HOOD BY AIR Cash Card Launch
After a three year hiatus Iconic streetwear label Hood By Air relaunched in July 2020 and partnered with mobile payment service Cash App on a limited edition Cash Card to mark the occasion. Designed by Oliver and featuring a metallic grid of EMB-style payment chips, the free, customizable debit card connected to customers’ Cash App balance and could be used anywhere Visa is accepted, both online and in stores. All proceeds donated to support BIPOC, LGBTQIA+, police reform, and community arts charities.
After a three year hiatus Iconic streetwear label Hood By Air relaunched in July 2020 and partnered with mobile payment service Cash App on a limited edition Cash Card to mark the occasion. Designed by Oliver and featuring a metallic grid of EMB-style payment chips, the free, customizable debit card connected to customers’ Cash App balance and could be used anywhere Visa is accepted, both online and in stores. All proceeds donated to support BIPOC, LGBTQIA+, police reform, and community arts charities.
CBCA_Cash App Apparel Launch
Cash App is nodding to its place in youth and streetwear culture with Cash by Cash App, a brand-new apparel collection inspired by the vibrancy of its youthful base.
Made up of gender neutral sweatshirts, T-shirts, track jackets and other essential pieces, Cash by Cash App offers vibrant colors, intricate patterns and clever graphics designed in house by Cash App’s own Brand Studio team. Standout items include a wavy, warped tracksuit that blends blue, pink and neon hues, a black crewneck sweatshirt covered from collar to cuff in colorful creatures, and even a hybrid hoodie dress that boasts an illustration of hands with their nails painted Cash App green. The playful intertwining of themes and symbols that relate to money (like the Eye of Providence) appear throughout the collection as well.
Cash App is nodding to its place in youth and streetwear culture with Cash by Cash App, a brand-new apparel collection inspired by the vibrancy of its youthful base.
Made up of gender neutral sweatshirts, T-shirts, track jackets and other essential pieces, Cash by Cash App offers vibrant colors, intricate patterns and clever graphics designed in house by Cash App’s own Brand Studio team. Standout items include a wavy, warped tracksuit that blends blue, pink and neon hues, a black crewneck sweatshirt covered from collar to cuff in colorful creatures, and even a hybrid hoodie dress that boasts an illustration of hands with their nails painted Cash App green. The playful intertwining of themes and symbols that relate to money (like the Eye of Providence) appear throughout the collection as well.
Cash App x Bubba Wallace Partnership
Richard Petty Motorsports (RPM) announced a multiyear partnership with Cash App, a consumer finance service. Cash App will be the primary sponsor of the No. 43 Chevrolet Camaro ZL1 1LE, piloted by Darrell “Bubba” Wallace Jr., for five events, and will also be an associate partner throughout the 2020 NASCAR Cup Series campaign.
This was Cash App’s first partnership with a professional sports team, and its first traditional athletic sponsorship
As part of the agreement, the No. 43 Chevrolet Camaro ZL1 1LE carried the Cash App brand as the primary partner in the NASCAR Cup Series at the Texas Motor Speedway, New Hampshire Motor Speedway, Darlington Raceway, Bristol Motor Speedway, and Kansas Speedway. Cash App was prominent on Wallace’s custom green and white checkered suit, crew apparel and on the Richard Petty Motorsports pit box.
Richard Petty Motorsports (RPM) announced a multiyear partnership with Cash App, a consumer finance service. Cash App will be the primary sponsor of the No. 43 Chevrolet Camaro ZL1 1LE, piloted by Darrell “Bubba” Wallace Jr., for five events, and will also be an associate partner throughout the 2020 NASCAR Cup Series campaign.
This was Cash App’s first partnership with a professional sports team, and its first traditional athletic sponsorship
As part of the agreement, the No. 43 Chevrolet Camaro ZL1 1LE carried the Cash App brand as the primary partner in the NASCAR Cup Series at the Texas Motor Speedway, New Hampshire Motor Speedway, Darlington Raceway, Bristol Motor Speedway, and Kansas Speedway. Cash App was prominent on Wallace’s custom green and white checkered suit, crew apparel and on the Richard Petty Motorsports pit box.
Twitch_Games DOne Quick Tourney
Games Done Quick is a series of charity video game fundraising events featuring high-level gameplay. To date, GDQ has raised over 25 million dollars for charity.
Games Done Quick is a series of charity video game fundraising events featuring high-level gameplay. To date, GDQ has raised over 25 million dollars for charity.