Spotify  “The Decade Wrapped”                                                                                      / home       / about

I managed a team of art directors, designers, copywriters, strategist, executive level leadership along with our day to day internal stakeholders all while making sure clear daily objectives were being pushed to the internal team.  I also worked closely with 3rd party vendors that would eventually execute our 3D animations + Digital and Print OOH executions covered in Los Angeles, Boston, New York, Washington D.C., Philadelphia, and London.

Winner of 6 Webbys in 2020: 
Peoples voice winner ads, Media, and PR Viral Marketing, Social Entertainment, Peoples Voice Award for Best User Experience, Peoples Voice Award for Best Data Visualization, Peoples Voice Winner Music Websites, and Peoples Voice Winner for Ad, Media, PR, and Integrated Campaign.  

Check out some great write-up’s below:

Project Details:

Spotify is again making Wrapped — the feature that shows listeners their favorite songs and artists from the year — a central part of a global multichannel campaign through the end of 2019, per an announcement shared with Mobile Marketer. The campaign highlights Spotify user habits from the entire decade, marking the first time that the company has let users see their Wrapped favorites beyond a single year, and also shines a light on how the company's recent bets on podcast content have attracted listeners.

Mariah Carey, Lil Nas X, BTS and J. Balvin are among the artists whom Spotify is featuring in the "A Decade Wrapped" campaign, which includes out-of-home, digital and social activations in 21 countries, along with TV spots in select regions. Spotify is blanketing highly trafficked pedestrian hubs like New York's Penn Station, the Westfield London shopping center and São Paulo's mass transit system with posters and billboard placements that, as in years' past, show quirky factoids gleaned from Spotify's listener data.

Spotify for the first time is also letting people see their Wrapped history in its mobile app, unlike past years when it was available through a dedicated website, In its mobile app, Spotify shows Wrapped highlights in a Stories format that auto-plays a series of animated cards.