JamesWLeeIII

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	<title>JamesWLeeIII</title>
	<link>https://jameswleeiii.com</link>
	<description>JamesWLeeIII</description>
	<pubDate>Sat, 08 Mar 2025 02:47:06 +0000</pubDate>
	<generator>https://jameswleeiii.com</generator>
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		<title>Tubi_The Stream Of Consciousness</title>
				
		<link>http://jameswleeiii.com/Tubi_The-Stream-Of-Consciousness</link>

		<comments></comments>

		<pubDate>Sat, 08 Mar 2025 02:47:06 +0000</pubDate>

		<dc:creator>JamesWLeeIII</dc:creator>
		
		<category><![CDATA[]]></category>

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		<description>Tubi_The Stream Of Consciousness &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; / home &#38;nbsp; &#38;nbsp; &#38;nbsp; / about


Project Details: I partnered with Otoh’s creative team to produce five dynamic videos, transforming Tubi’s Stream Report stats into engaging content. I led the end-to-end production process, overseeing pre-production planning, budgeting, and timelines to ensure seamless execution. I sourced and onboarded UI/UX motion and sound designers, ensuring the right talent elevated the creative. Managing client expectations, I balanced strategic feedback with execution while coordinating post-production workflows, including motion graphics development, sound design, and final delivery. The result: a compelling “Stream of Consciousness” video series that turned data into an engaging narrative for Tubi’s 2024 Stream Report.
</description>
		
		<excerpt>Tubi_The Stream Of Consciousness &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;...</excerpt>

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		<title>OVERDRIVE DEFENSE</title>
				
		<link>http://jameswleeiii.com/OVERDRIVE-DEFENSE</link>

		<comments></comments>

		<pubDate>Sat, 08 Mar 2025 02:24:51 +0000</pubDate>

		<dc:creator>JamesWLeeIII</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">456144</guid>

		<description>
Overdrive Defense&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; / home &#38;nbsp; &#38;nbsp; &#38;nbsp; / about


Company &#124; Mission Details: 
Overdrive Defense is a first-of-its-kind lifestyle and CPG brand for harm reduction and drug safety, committed to destigmatizing the highly sensitive category and lowering the frequency of drug poisonings and deaths. With hardcore safety tools for hardcore lifestyles, coupled with bold and energetic content, Overdrive is addressing the needs of the unique category to spur safer drug use and partying. To learn more about Overdrive and join the community, visit overdrivedefense.com and follow the brand on Instagram, TikTok and YouTube.As a first mover in this space, the challenges we’re taking on at Overdrive are complex, but we’re committed to driving real impact. Beyond donating products to community-based organizations nationwide, we’re also dedicating 1% of our net revenue to partner organizations working directly on harm reduction efforts in local communities. Our first partners include End Overdose, a Los Angeles-based nonprofit focused on ending drug-related overdose deaths, as well as Students for Sensible Drug Policy, the National Harm Reduction Coalition, and the Pennsylvania Harm Reduction Network. Additionally, we’re setting aside at least 3% of the company’s equity ownership to support social impact initiatives addressing drug overdoses, with plans to expand our support to other organizations aligned with our mission in the future.

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</description>
		
		<excerpt>Overdrive Defense&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;...</excerpt>

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		<title>Heinz X DJ Mustard_The Golden Standard</title>
				
		<link>http://jameswleeiii.com/Heinz-X-DJ-Mustard_The-Golden-Standard</link>

		<comments></comments>

		<pubDate>Sat, 08 Mar 2025 02:16:17 +0000</pubDate>

		<dc:creator>JamesWLeeIII</dc:creator>
		
		<category><![CDATA[]]></category>

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Heinz X DJ Mustard_The Golden Standard&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;/ home &#38;nbsp; &#38;nbsp; &#38;nbsp; / about
Project Details: Winner of 3 Gold Clio Music Award:&#38;nbsp;
–&#38;nbsp;Partnerships, Sponsorships &#38;amp; Collaborations
–&#38;nbsp;Brand and Artist Collaboration Integrated Campaign
–&#38;nbsp;61 Seconds to Five Minutes
After months of fan anticipation and online buzz, HEINZ and Mustard made it official—the first-ever Mustard x Mustard collab. This year-long partnership brings together two legends to co-create HEINZ’s first new sauce in the U.S.

To launch the collab, HEINZ dropped a :30 teaser during the GRAMMYs—the brand’s first-ever ad buy for the show. The timing was perfect, with Mustard (aka Dijon) continuing to shape hip-hop, his MUSTAAAAAAAAAARD tag cementing his influence for over a decade. Fresh off winning Record and Song of the Year with Kendrick Lamar, this collab made an already huge night even bigger.

I led the end-to-end production and project management, overseeing every phase from concept to execution. This included managing creative development, coordinating with freelance talent and production vendors, and aligning internal teams, clients, and media partners to ensure a seamless rollout. From securing the right collaborators to navigating tight timelines and high-profile placements, this project was a full-scale production effort that brought together multiple industries to create a cultural moment.

Big thanks to Cashmere, Kraft Heinz, and 10 SUMMERS for the opportunity!


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		<excerpt>Heinz X DJ Mustard_The Golden Standard&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;...</excerpt>

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		<title>GoFund Me</title>
				
		<link>http://jameswleeiii.com/GoFund-Me</link>

		<comments></comments>

		<pubDate>Sun, 17 Dec 2023 17:14:48 +0000</pubDate>

		<dc:creator>JamesWLeeIII</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">450488</guid>

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GoFundMe – Brand Creative&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;/ home &#38;nbsp; &#38;nbsp; &#38;nbsp; / about


</description>
		
		<excerpt>GoFundMe – Brand Creative&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;...</excerpt>

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		<title>BEN &#38; JERRYS</title>
				
		<link>http://jameswleeiii.com/BEN-JERRYS</link>

		<comments></comments>

		<pubDate>Sun, 17 Dec 2023 17:09:03 +0000</pubDate>

		<dc:creator>JamesWLeeIII</dc:creator>
		
		<category><![CDATA[]]></category>

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		<description>


Kin &#38;amp; Ben and Jerry’s - Ava DuVernay &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; / home &#38;nbsp; &#38;nbsp; &#38;nbsp; / about&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;


</description>
		
		<excerpt>Kin &#38;amp; Ben and Jerry’s - Ava DuVernay &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;...</excerpt>

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		<title>Julie Products Inc.</title>
				
		<link>http://jameswleeiii.com/Julie-Products-Inc</link>

		<comments></comments>

		<pubDate>Sun, 17 Dec 2023 17:00:40 +0000</pubDate>

		<dc:creator>JamesWLeeIII</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">450486</guid>

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Julie Products Inc. &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; / home &#38;nbsp; &#38;nbsp; &#38;nbsp; / about


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</description>
		
		<excerpt>Julie Products Inc. &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;...</excerpt>

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		<title>Che Creative x Amazon Music</title>
				
		<link>http://jameswleeiii.com/Che-Creative-x-Amazon-Music</link>

		<comments></comments>

		<pubDate>Sun, 17 Dec 2023 16:48:25 +0000</pubDate>

		<dc:creator>JamesWLeeIII</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">450485</guid>

		<description>Che Creative &#38;amp; Amazon Music – 50 Years of Hip-Hop &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; / home &#38;nbsp; &#38;nbsp; &#38;nbsp; / about


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</description>
		
		<excerpt>Che Creative &#38;amp; Amazon Music – 50 Years of Hip-Hop &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;...</excerpt>

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		<title>Yuga Labs</title>
				
		<link>http://jameswleeiii.com/Yuga-Labs</link>

		<comments></comments>

		<pubDate>Sun, 17 Dec 2023 16:38:30 +0000</pubDate>

		<dc:creator>JamesWLeeIII</dc:creator>
		
		<category><![CDATA[]]></category>

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		<description>
Yuga Labs : CryptoPunks/Special Projects &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; /home &#38;nbsp; &#38;nbsp; &#38;nbsp; / about &#38;nbsp;
Project Overview:&#38;nbsp;
The docuseries, documenting the journey and impact of CryptoPunks, represents a significant historical marker for the web3, crypto, and digital art ecosystem. It’s not just about celebrating the monumental ascent of pixelated portraits to million-dollar art pieces, but also an exploration into the ethos and community surrounding it.

The stories, voices, and insights promised in the series will offer a deeper understanding of the motivations, passion, and culture that have fueled this digital renaissance. In documenting these tales, the docuseries become an essential cultural artifact, preserving the memories of this pivotal era in the evolution of digital art and its undeniable role in shaping the next iteration of the internet.
See the entire documentary series here.


</description>
		
		<excerpt>Yuga Labs : CryptoPunks/Special Projects &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;...</excerpt>

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	<item>
		<title>At Least For Now, I'm Found</title>
				
		<link>http://jameswleeiii.com/At-Least-For-Now-I-m-Found</link>

		<comments></comments>

		<pubDate>Tue, 01 Mar 2022 19:59:55 +0000</pubDate>

		<dc:creator>JamesWLeeIII</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">420447</guid>

		<description>
	&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;At Least For Now, I'm Found &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; / home &#38;nbsp; &#38;nbsp; &#38;nbsp; / about

For this passion proejct, Judd Smith and myself spent 7 months brainstorming, gathering inspiration from various art galleries in the Chelsea and Soho NYC area to ulitmately produce visuals that were photo’s Judd Smith collected over a decade of his life. This work is an exploration of what it means to be lost and found in the choice architecture of popular culture, exemplified by pop music. This is a book about playing the cards you’ve been dealt.
Link to Book + Deck of Cards here.&#38;nbsp;
Social Channel here.&#38;nbsp;


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</description>
		
		<excerpt>&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;...</excerpt>

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		<title>Extraextratwopercent_@RECORDS</title>
				
		<link>http://jameswleeiii.com/Extraextratwopercent_-RECORDS</link>

		<comments></comments>

		<pubDate>Wed, 10 Mar 2021 22:24:30 +0000</pubDate>

		<dc:creator>JamesWLeeIII</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">400416</guid>

		<description>

extratwopercentRECORDS &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; /home &#38;nbsp; &#38;nbsp; &#38;nbsp; / about &#38;nbsp;


About extratwopercentRECORDS here&#38;nbsp;+ album Case Study here.&#38;nbsp;Project Overview

extratwopercentRECORDS built a full 360 marketing campaign that launched the 1st studio album funded and powered by Cash App. One of the best ways to leverage a Community number is by focusing on longevity instead of virality and extratwopercentRECORDS did just this by naming their first album release after their Community number, making them the first label to do so.Beyond drawing attention to the number itself through the name of the album, there were a multitude of ways the label used Community to drive success — let’s take a look how they integrated their number throughout their campaignTalent-Driven GrowthWhile the contact card itself is branded as extratwopercentRECORDS, the label granted its up &#38;amp; coming artists Swoosh God, Nessly, and Odalys access to the number to help build its initial Member baseThe artists encouraged fans to text the # directly through their own social posts and biosEach artist also had their own unique emoji, allowing fans to easily opt in to Communities for updates from specific artistsMerch DropUpon joining, Members were first rewarded by the artists who texted preview snippets of their songs, followed by wider teasers and CTAs about the album and its surrounding merch dropCloser to release, the label leaked the password to their online merch store, a full spread of merch prominently featuring the phone number, through textLimited Sneaker ReleaseIn the days leading up to this leak, extratwopercentRECORDS also teased a giveaway to Members of an exclusive Nike Air Force 1, limited to 30 pairsMembers were sent a graphic with the sneakers that included the #, along with the text “Post this image (make sure the number is showing), tag @extratwopercentrecords + your size” leading to a multitude of Story mentions, driving a spike in number visibility and Member growthMerch / In-Album IntegrationextratwopercentRECORDS included their number prominently on all of their merchThe introduction to the album is even the number’s voicemail, a recording of Nessly picking up the phone and saying “I can’t hear you, just text me and I’ll hit you back.”


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&#60;img width="3000" height="2000" width_o="3000" height_o="2000" src_o="https://cortex.persona.co/t/original/i/2e4e18dece6365140b66f66b0d192cbbd8a138a18fd9277fee855d04aba5747c/extra-2-percent-miami-199.jpg" data-mid="1063958" border="0" data-scale="65"/&#62;


&#60;img width="2000" height="3000" width_o="2000" height_o="3000" src_o="https://cortex.persona.co/t/original/i/4dae65d8bb9951bef97c0dd3e0a2baaa4e64cda685afc9a39edfc716001c6007/extra-2-percent-miami-167.jpg" data-mid="1063962" border="0" data-scale="65"/&#62;


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</description>
		
		<excerpt>extratwopercentRECORDS &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;...</excerpt>

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